AD-VID

1) Always #LikeAGirl

https://youtu.be/XjJQBjWYDTs

Chosen by Naim Iskandar Bin Zahari.

I chose this video because this video starts off as a provocation towards the female gender. The beginning of video demonstrates the stereotypical perception that average people have towards the female gender as being weak and helpless people. However, when a few girls are asked to perform some actions, they have shown that they can perform just as well, if not better than everyone else.

I would say that the video was able to convey a strong message against the term "like a girl" as an insult towards girls generally. The content of the video reveals the capabilities of girls to be equally strong people as normal guys.

I like the fact that the video has a specific target audience and I find that the video was able to reach that goal.

Unfortunately, I find that the video lacks animation and creative text. This would be something that they should consider as it would definitely help in attracting more people and spreading the message.

Nevertheless, the video was definitely able to convey a strong message.

2) Best Commercials 2015   Touching & Heartbreaking Commercial   Vizer Camera Thailand Eng Sub

https://youtu.be/uQxgD0TpiQI 

Chosen by Yuen Kin Onn 

The reason I chose this video is because the story tells that the shopkeeper dislikes the beggar sleeping in front of his store everyday just like most shopkeeper would do. The beggar slept there for a reason but the shopkeeper did not realize it. A few days later, the shopkeeper realized that the beggar is not sleeping in front of his shop anymore. When he finally found out the truth behind the missing beggar, he went to investigate what happened to the beggar, he regretted what he did as the truth has been spoken be the video recorded by his shop's camera.

I like the video as it gives the viewers a feeling of sadness and sympathy. It tells us that we as humans must have a heart no matter what the person looks like or their dark background story because every person deserves a better treatment by receiving kindness and love. It also tells that everything happens for a reason as the humans cannot eyes cannot see everything but that doesn't mean that events happen to us has no meaning behind it.

I found out that the actors could do better as it didn't give me a large impact on my feelings but it might might give others that feeling of sadness. The ad was to promote the cameras but the story line shown is not misleading from the product itself. The ad was not emphasizing on what they wanna sell instead they focused more to the story.

3) Dove Real Beauty Sketches | You’re more beautiful than you think 

https://www.youtube.com/watch?v=litXW91UauE 

Chosen by Syabil Aniq bin Sahran 

I chose this video because it's inspirational. I like it that the video makes people feel better about themselves. People often misinterpret themselves and it ends up with them describing themselves horribly which we can conclude that people don't think that they are beautiful in so many ways. It show that everyone on earth, good or bad, all of us, we are beautiful in our own ways. The video has it's own unique way of conveying their message. Their message was conveyed through drawings. As you can see from the video, the artist first draws the self-described version of the person that he is interviewing in sort of way, then he draws the description of the person by a stranger who the person just met which in a way proves that the world is filled with beautiful people in their own ways and most importantly they successfully convey their message. The video was recorded cinematically in some ways and it fits the theme of the video.

Sadly there are a few things that I dislike. First,  the targeted audience is too small. They didn't targeted everyone as it will do more impact if the targeted audience is bigger or widen.
Second, there were too many gaps between important points in the video. This makes the video longer and somehow will bore people watching it if it is not really that interesting.
Third, I dislike the fact that  at first sight or should I say, the beginning of the video isn't appealing at all or in other words, not really that attractive which won't make people stick around to watch the rest of the video.

However, what's important is that overall, this video really helps people feel better about themselves which means that the video carries a powerful message and is successfully conveyed by the video.

4) Meat Without Drugs

https://www.youtube.com/watch?v=Dz231o3VUzU

Chosen by Wei Xin Tan

The reason why I chose this video is because it shows us what is really going on in the meat industries. The video started off with telling us the origin of anti-biotics. The video also tells us that anti-biotics was supposedly used to treat a wide variety of diseases and is supposed to be used sparingly to preserve its’ effectiveness but is instead used to feed farm animals to make them grow faster and survive unhealthy conditions. Indirectly, this system is creating anti-biotic super-bugs making us more vulnerable to diseases that the anti-biotics were once able to cure. These super-bugs also contaminate the food we eat. This made me feel disgusted because I finally realise we were eating tainted meat all along. In the end of the video, it shows us to support a website which can serve as an answer we need to stop this horrible event that is taking place in our planet.

One of the main parts I liked about this video is that it used tons of creative text and animation. This made the video much more entertaining.

I also liked that they gave us in depth explanation about the anti-biotics, super-bugs, and so on.

However, one thing that made me feel that the video was incomplete it’s that it does not have a target audience.

Nevertheless, I felt that this video is really good and was able to convey the message that they wanted to tell us.